Porter is a Japanese cult brand. Those who know the brand know its quality and that it is a bag that you will use for your life. You can expect perfect quality, versatility with use, and functionality. The level of independence the family-owned company has maintained over the years has allowed them to keep pushing boundaries in R&D to create their own materials. Maintaining high quality, and to hone their craftsmen skills. Each bag is made by one craftsman from beginning to end to ensure the quality.
The philosophy of the founder Mr. Kichizo Yoshida:
-Heart and soul into every stitch
-Every bag begins with a thread
-Even if you make 100 bags, it is still for the sake of one customer. Special care is taken for each bag, and every stitch is made carefully and deliberately so as not to make an inferior product.
In 1923, during The Great Kanto Earthquake when Kichizo Yoshida was 17, he managed to rescue many household goods out of his house, by tying both ends of a cord to the goods and holding the cord on his shoulders. He learnt from the experience that "a bag should first of all be a tool to carry goods". Even after he established Yoshida Kaban Seisakujo in Kandasuda-cho, Tokyo, he did not forget this philosophy and pursued the goal to create "a bag that fits to the owner as time passes and becomes a regular part of their lives".
In 1935 Kichizo established Yoshida Kaban Seisakujo in Kandasuda-cho, Tokyo.
In 1945, at the end of World War II, they managed to hide most of their tools in their factory, which luckily was not hit by the air rids. Since the factory survived the air-raid attacks, the craftsmen were able to go right back to work.
In 1951 Yoshida Kaban Seisakujo changed their name to Yoshida & Co., Ltd. and relocated to Higashi-Kanda, where the current head office is.
In 1954 Empress Michiko, before her engagement, was regularly seen with a Yoshida bag. This gave their brand a celebrity following.
In 1960: Shigeru Yoshida, Kichizo's first son, goes to Italy to study bag making techniques.
In 1962: The first private brand “PORTER” was launched. The brand name was taken from "porters" who handle customers' bags at hotels, pertaining to their closeness and insight into bags.
1963: Yoshida bag was used in Akira Kurosawa's film "High and Low" as the famous get away bag.
1976: Kichizo received "The Order of the Rising Sun, Gold and Silver Rays".
Since then, they have continued creating new lines with various materials and always a commitment to excellence.