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DAIMONYA Daruma Wishing Dolls


The Daruma doll is a centuries-old Japanese traditional wishing doll that helps people to achieve their dreams and goals. Millions of people in Japan regard it as a talisman of good luck and perseverance, making it a poplar gift of encouragement.

Daimonya is located in the prefecture of Gunma, in the center of Takasaki city and is creating Daruma since 2 centuries. 200 long years of perfectionism in each doll, hand painting all details with a brush, using high quality pigments and gold leaves through traditional techniques learned from generation to generation. That is the number 1 task of Sumikazu Nakata, actual owner of Daimonya and strong representative of Gunma area and its community of Daruma makers in which Gunma is its birthplace.

Although typically red, the Daruma doll comes in various colours and sizes. In general, this interpretation of colours has become the standard:

Red: Luck & Good Fortune
Purple: Health & Longevity
Yellow & Green: Security & Protection
Gold: Wealth & Prosperity
White: Love & Harmony
Black: Protection against bad spirit and luck
Blue & Turquoise: Accomplishment at work & school
Pink: Love

This Is How It Works:

  • Decide on a specific goal you are determined to achieve.
  • Both eyes of the Daruma doll are blank. Draw one eye to signify your commitment to achieve your specific goal.
  • Place the Daruma doll somewhere visible in your home/office so you are constantly reminded to work on your goal while it also focuses on your goal.
  • Once you have achieved your goal, you can draw in the Daruma doll’s other eye to complete it and thank it for its good omen.

The doll is modeled after Bodhidarma, the founder of the Zen sect of Buddhism. The Daruma varies in design depending on region and artist, but the traditional Daruma doll represents the silhouette of Bodhidarma in deep meditation, sitting in the customary Zazen posture. This posture in Zen meditation clears the mind of distracting thoughts in an attempt to recognize the truth by mental concentration – a perfect condition to focus on one’s goals.

A Japanese proverb closely associated with Daruma is “Fall down seven times, get up eight” – emphasizing the importance of persistence when it comes to achieving one’s goals.

Count on the positive energy of Daruma and achieve your goals in a positive, motivational and fun way!

Daimonya Daruma at Wagumi from wagumi_London on Vimeo.