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Dr. NakaMats, Think of Things, Iren

Posted on May 24 2021

Yoshiro Nakamatsu (born June 26, 1928), also known as Dr. NakaMats is a prolific inventor, and he even claims to hold the world record for number of over 3,500 "inventions". He regularly appears on Japanese talk shows demonstrating his inventions. He is a very quirky individual.

In interviews, Nakamatsu has described his "creativity process", which includes listening to music and concludes with diving underwater, where he says he comes up with his best ideas. He then records them while underwater. Nakamatsu claims to benefit from lack of oxygen to the brain during his dives, making inventions "0.05 seconds before death." He also claims that his "Calm Room," a bathroom constructed without nails and tiled in 24-karat gold, encourages creative thinking by blocking television and radio waves. Nakamatsu also has an elevator in his house that he claims helps him think better, although he strictly denies that it is an elevator and describes it as a "vertical moving room". Nakamatsu predicts that he will live until the age of 144.

Some Inventions:

- Among Nakamatsu's early inventions is the Shoyu Churu Churu, a siphon pump used in the home to move soy sauce from large containers to smaller vessels for cooking and serving. Some of his patented inventions include:
- "PyonPyon" - Jumping shoes with leaf springs on their soles
- "Cerebrex" armchair, a chair that supposedly improves mental function such as calculation and thinking by cooling the head and heating the feet
- A toilet seat lifter
- A condom with an embedded magnet, supposedly "improving sensitivity" as "electricity is generated in the blood vessels in the female organs by Fleming's left-hand rule"
- A CD for supposedly "enhancing brightness or sexual function"
- A cigarette-like device for supposedly "activating the brain"
- A pillow preventing falling asleep while driving (an air compressor strapped to the cars headrest, forcibly feeding air to the driver)
- Spectacles in the shape of eyes, so that the user appears to wear no spectacles
- A "wig for self defense" — a strip and a weight are attached to a wig. The wearer swings the wig to hit an attacker.
- Love Jet - A sexual enhancement product which he created out of concern about Japan's declining birthrate. In a 1995 interview, he explained that the purpose of the aphrodisiac was "to save Japan".

He claims to have invented the Floppy disk in 1952 and even patented it before IBM filed its patent in 1969. Dr. NakaMats, or, as he prefers, Sir Dr. NakaMats—is an inveterate and inexorable inventor whose biggest claim to fame is the floppy disk. “I became father of the apparatus in 1950,” says Dr. NakaMats, who conceived it at the University of Tokyo while listening to Beethoven’s Symphony No. “There was no mother.”

In June 2014, Nakamatsu, who has contended that it should be possible for people to reach 144 years of age by taking care of their health, revealed that he is suffering from prostate cancer and that his doctors did not expect him to live past the end of 2015. He has sought a new treatment for the disease. In September 2015, Nakamatsu appeared at the awards ceremony for the Ig Nobel prizes, where he performed a song about his medical condition.

Among his other creations (he will earnestly tell you) are the CD, the DVD, the fax machine, the taxi meter, the digital watch, the karaoke machine, CinemaScope, spring-loaded shoes, fuel-cell-powered boots, an invisible “B-bust bra,” a water-powered engine, the world’s tiniest air conditioner, a self-defense wig that can be swung at an attacker, a pillow that prevents drivers from nodding off behind the wheel, an automated version of the popular Japanese game pachinko, a musical golf putter that pings when the ball is struck properly, a perpetual motion machine that runs on heat and cosmic energy and...much, much more, much of which has never made it out of the multiplex of his mind.

Dr. NakaMats believes that the right food and drink, moderate exercise and an unflagging love life will keep him alive until 2072. “The number of sleeping hours should be limited to six,” he advises. “Alcohol, tea, milk and tap water are bad for the brain and should be avoided. Coffee is also very dangerous. One meal a day is optimal, and that meal should be low in oil and no more than 700 calories.”

His own diet consists of a single serving of puréed seaweed, cheese, yogurt, eel, eggs, beef, dried shrimp and chicken livers. He seasons this concoction with Dr. NakaMats’ Rebody 55, a dietary supplement comprising 55 grains and several mystery ingredients. “It is ideal for sprinkling on soup or cereal,” he says.

In 2005, Dr. NakaMats’ investigation into the links between eating habits and intelligence earned him an Ig Nobel Prize.

Dr. NakaMats has had three. “A child can be invented four ways,” he grumbles. “Smart seed, smart field. Smart seed, stupid field. Stupid seed, smart field. Stupid seed, stupid field.”

And how did his kids turn out?

“All stupid due to stupid field.” 

While we might not agree with all of his opinions, we appreciate him as a funny, innovative, and quirky individual.

Nakamatsu was the subject of the 2009 documentary The Invention of Dr NakaMats:

     
For more on Dr. NakaMats:

THINK OF THINGS

Think of Things is our new favorite stationary store, workspace, and café in Sendagaya / Harajuku. Japanese cult stationary brand Kokuyo has created, “Think of Things” with a new style of designer stationary and desk accessories.

The concept behind the THINK OF THINGS is “to transcend the boundaries between work and life”. The public and private sectors, based on regional cooperation are an assumption, medical and health, about the city problem, take the owner leadership you are interested, and promote the theme. With the viewpoint of “tools that bring excitement and discovery to the home and office”, we hope to motivate people to think about and identify their own “standards” (what they like and feel comfortable around).

There is a multi-purpose STUDIO available for rent (2F) and KOKUYO office (3F) within the building, and we intend to interact with customers and local people in various ways utilising this client contact point in order to develop goods and services at a speed you can feel. 

With a calm ambience despite being adjacent to Harajuku and Omotesando, the Sendagaya district is a place people in search of new value gather and is populated with many highly individual shops and creative offices that stand quite apart from the trends. Amid this exciting environment, we aim to be “A place to reflect on objects and things” where people can hold the tools in the palm of their hand.

Address: 3-62-1 Sendagaya, Shibuya-ku, Tokyo

Iren Skin Care

Custom Japanese Skincare Reimagies

Let’s go back to basics! IRÉN Skin was founded as a modern re-envisioning of J-beauty, where we took traditional Japanese skincare rituals and integrated them with scientifically clean and customizable solutions to create playful skincare, especially for you. Y’know, we figured—since most of us spend our lives exploring the wonderful world of skincare, we might as well have a little fun with it.

As skincare users ourselves, we know there’s no such thing as a one-size-fits-all solution to our varying skin concerns. Like come on—how can one generic product solve everything? We’re not Hogwarts. We, however, can formulate personalized solutions for every possible skin concern and ensure that you have a product that’s suitable for you.

At IRÉN Skin, we like to strive for the impossible. Besides being vegan and cruelty-free, we define ourselves as ‘Scientifically Clean’, basing our formulations on factual evidence instead of hearsay.

We’re also the first Japanese skincare brand to blacklist over 2000 ingredients that are toxic, comedogenic, or allergenic.

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